Do You Think Your Customer Is Always Looking for the Cheapest Deal?

Matrix

Maybe they are looking for the biggest value?

Or maybe they want the highest price because they equate high price with high quality?

Or perhaps they value a higher level of customer service, flexibility and having more choices?

They might even like the way your employees are treated and how they respond to their working experience which translates into a happier and friendlier environment where “everybody knows your name.”

Or it might be the sense of respect and appreciation they feel when they come to your center vs another center and, thus, the price they pay for that respect and appreciation, even if it is higher than your competition, is worth it?

Price is always the last place you go if you don’t have the imagination, the discipline, the perseverance and the “wanting to” make your center a unique and truly different experience for the customer.

Think of it, when was the last time you really had a “cheap happy customer?”

Weren’t they demanding and less appreciative of you and your staff as well as your facility?

Yeah, you know what I’m talking about.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

2 Comments on Do You Think Your Customer Is Always Looking for the Cheapest Deal?

  1. Never be the lowest price unless you are trying to send overflow to another day or time. Example of this is Thirsty Thursdays. Move your waiting list to another day and hopefully create another waiting list and so on and so on….

  2. Good idea Lou. Tj’s ha for the input

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