If you want to become a better marketer, here are 5 quick tidbits to get you thinking more about how to more efficiently get and retain more customers.
It’s a real quick read. Here they are:
- Pretend you have a marketing budget of zero dollars.
What would you do today to reach five new customers who would be thrilled to hear from you?
2. Stop looking over your shoulder at what your competitors or colleagues are doing.
Think about why you want to grow your business. What is your intention? What are you on a mission to do? Write it down.
3. Empathize with your customer.
Don’t think of your customers as one big group that looks or acts all the same. This one big group that marketers used to target (I.e. 18 to 49 females) doesn’t exist anymore. Try to think about one person who needs your product or service. Write down five things about him that are completely unrelated to your product or service. What did you learn? How does this change your marketing strategy?
4. Create your own definition of “good marketing.”
What does great marketing look, sound and feel like? Can you think of some examples that made you want to connect more often with that company? What did they do differently?
5. Think small—avoid speaking to “the market of everyone.”
What’s the least number of customers you need to attract and retain to sustain your business? Anybody ever ask you this before? Makes you think in a different way other than league bowlers or open play bowlers. Makes you think about what a customer is worth doesn’t it? Who are they? Where are they? Why will they be happy to hear from you?
We don’t have to be tied to outdated industry standards or cookie cutter marketing formulas. Just be authentic and tell your OWN story.
Will you share this email or Facebook post with two friends who might benefit from this advice? I’m certain they’ll thank you for it once they’ve read it.