Fred is the President of the kaploe group, a national business-consulting firm that provides strategic marketing and management services to bowling proprietors, manufacturers and distributors in the bowling industry, as well as to companies in the sports and entertainment industries.
From Canada to China, and Germany to the United States, Fred and his team have assisted bowling proprietors and manufacturers to build their business through the development and execution of marketing and management planning and implementation programs. Working on-site for many top operators around the country, Fred and his team have been called “the most sought after consultants in the industry”. It is estimated that the kaploe marketing group has generated over five million dollars in additional revenue for its clients in the past year! Fred and his team own a 24-lane center in Washington and have an equal interest in one 16-lane center, one 8-lane center in Iowa and one 32-lane center in Virginia. In addition, they manage a 24-lane center in Maryland.
Prior to launching his own company, Fred was Vice President of Marketing for the third largest retail bowling chain in the world; at the time, Bowling Corporation of America, with more than 60 bowling centers. Under his guidance, revenues grew from $44 mm to $71 mm in 5 years.
In addition to his experience at BCA, Fred was the Vice President of Marketing for Brunswick Corporation, with domestic and international marketing and strategic planning responsibilities. Under his leadership, sales in the division grew over 10%.
Fred began his bowling career with the National Bowling Council in 1977.
Earlier in his career, Fred held several positions with Grey Advertising Inc. and Citibank, where he directed many successful new product launches for both the consumer and business segment.
As a speaker and author, Fred has educated audiences at MUBIG meetings, national BPAA conventions, local association groups and independent proprietor groups. He has spoken to the military and played a major role in many overseas start-ups in Pacific Rim countries. He has also consulted to proprietors in Europe, South America and China. Fred has been a contributing editor and author of articles that appeared in Bowling Industry International Magazine.
He has been a member of national proprietor-marketing committees and chaired a major program for the initial NASCAR development. He also worked with Budweiser, Coca Cola, Miller Beer and other national brands to create joint venture marketing programs.
Currently, the kaploe group has five (5) full time senior consultants with offices in Iowa, Maryland, New York, Virginia and Washington.
Fred is married and the father of two children.
He received his MBA in Marketing from American University in Washington, D.C. and has taken advanced marketing and management studies at Stanford University, the University of Wisconsin, University of Pennsylvania and Northwestern University.
Fred can be reached at his New York office at 212.867.2577 or e-mail him at fredkap@verizon.net or visit the web site @ www.kaploegroup.com