Articles by Fred Kaplowitz

Squeeze Play Marketing

Uber drivers and Lyft drivers have squeezed out taxi cab companies, driving the value of their medallions down by 40 to 60% or more. Union truck drivers got squeezed by independent operators with their own trucks that could do it cheaper, faster, maybe not as safe, but certainly cheaper. Big…

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close up of a clock Hope you had a good weekend both personally and professionally. Were your programs and promotions successful? Did they meet the goals you set?  Were they on budget? Right now is a good time to sit down with your staff and examine What your promotion(s) did…

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“Woof”, said the Marketing Person

Sometimes when I speak with potential clients and they ask what I do, they come back at me and say, “so you’re the guy who comes up with the “gimmicks, you know, the new promotions, right.” “Wrong,” I say. “I’m the guy that finds out what your biggest challenges are,…

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As most of you know, I am working with BVL to meet their fundraising goals and I wanted to share this email that Mary Harrar, BVL’s executive Director is sending out. I have added to the marketing portion of her blog to expand on the benefits of “story telling” as…

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“If You’re Not Telling Your Corporate Customers Almost Every Other Day That It’s Not Too Late To Pin Down Their Holiday Party Plans, You Might Be Leaving A Lot of Money On The Table” Did you know that almost 20% of all company parties are booked from November 1st to…

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An Answer to a Pricing Question

An Answer to a Pricing Question I joined a networking group called Alignable. It hooks up over 200,000 local businesses in communities around the country. Members write in and ask a specific question. One member asked a question about pricing his dog walking service called “Premium Dog Walking Service So…

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I Learned Something This Week

After crashing my SAAB, my beloved SAAB, I realized that even though I am saddened by it, it opens a new chapter in my “car crazy” life. It gives me some new opportunities to see other SAABs, to experience different driving experiences and to find something that works for me…

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