Articles by Fred Kaplowitz

It’s Always Just One Thing

It’s Always Just One Thing Why do you like an Apple phone over an Android? Why do you prefer one restaurant over another? Why is the (fill in your favorite) NFL team your favorite? What vacation resort made your last vacation outstanding? What do you like best about your home?…

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Absurd and Pissed Off

Yesterday I traveled to Atlanta to attend a “Psychic Sales Symposium” by Dave Dee, a world renowned sales and marketing consultant and coach. It took me 2 hours to fly to Atlanta from Baltimore and about 1 hour just to find a van to get to the hotel. Seriously? One…

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Sell More This Holiday Season With This One Proven Technique As the holiday season begins to pick up steam, you and your staff, hopefully, will be fielding more questions about company parties, group events, birthday parties and fundraising so here’s my take on selling and how you can close more…

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Are You “The Average?”

  No one likes to think of himself as average, but here’s a story about just that.Talking to a proprietor the other day, he was complaining that his “Cosmic Bowl” wasn’t doing well.  So me being me I started asking a bunch of questions and listened very carefully (which I…

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My newest client Private Label VR and I have just developed our first newsletter and I wanted to share it with you because “VR is the next best thing” for bowling centers, arcades and FEC’s. I’m sending this to you because I’m excited about the potential revenue opportunity that Private…

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Are You Irresistible?

I was at a bowling center the other day where an old school proprietor actually screamed at two 8 year olds who were standing on the approach at the same time during a birthday party. The Mother of one of the children, visibly upset, said something to the owner and…

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This Is A Blog, But It Isn’t

It’s about people who need our help and every bowling center can help in some way. What you do will come back to you. Good karma is good karma. That’s all there is to it. Here are a few ways that you can assist the victims of Harvey, with special…

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Are You Being Heard?

In 2017 it is estimated that global advertising expenditures will be north of $575 billion dollars. Now I know this sounds like a lot and then I look at what some $1,000,000 to $2,000,000 (in revenue) bowling centers are spending and I see numbers like $1326, $2,154, $3,129 and so…

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Free Publicity is the cheapest way to build awareness of your center.  But the right publicity can generate leads, and build credibility as a source of information that can be trusted. And we all know how important trust is these days. The secret to success is to be sure you’re…

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