Blog

A Different Point of View

I promised myself not to do it and I have avoided it for months. Actually, walked away. Zipped my lip. Got up from the table and said, “Sorry. Not interested.” And then last Saturday night I found myself observing a political conversation. I watched two couples, trying to convince each…

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The Art of Procrastination

Even though it was a short week, I was able to work with two clients about finalizing their Cycle 1 marketing plans; that’s the period from September 1 thru December 31, 2017. One client, a relative newbie said to me, “I can’t believe it. I’ve been doing this for 16…

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Is There A Magic Bullet?

So its Friday night, the start of the 4th of July weekend and I call it quits about 4pm, and announce to my wife, “I’d like to take you to dinner tonight and have a date cause I know we are going to be busy the next few days with…

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One of my oldest friends in the bowling business and client for many years, Jon Perper, owner of “The Big Event” in Cherry Hill NJ has really gone “green”. In fact, he has built a company called TotalLEDS, specifically for bowling and entertainment centers to help them save on their…

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Customers First

Woman borrowing some shoes for bowling

Just got back from Bowl Expo. Lots of proprietors; lots of new “game, arcade, virtual reality” exhibitors on the trade show floor. Probably numbered 30 to 50 new booths I have never seen before and this is my 37th show so haven’t missed much What was also surprising was the…

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Eat. Drink. Repeat.

dinnerparty

Within a few weeks I will be going to the 2017 Bowl Expo in Opryland. It is supposed to be the biggest and best attended one in years. I hope that is true. It would be nice to see some more familiar faces. I will be sharing my time between…

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If you want to become a better marketer, here are 5 quick tidbits to get you thinking more about how to more efficiently get and retain more customers. It’s a real quick read. Here they are: Pretend you have a marketing budget of zero dollars.  What would you do today…

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A recent blog in “The Muse” caught my attention because it was about running a marathon; one of life’s little miracles that sustained me for a very long time. Nostalgically, I read this story and realized I just had to pass it on to you. A quick summary: It’s about…

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A Timely Reminder

clock

I have been diligently preparing for Bowl Expo next month in Nashville (I will be in the Kids Bowl Free Booth and the BVL Booth; not necessarily at the same time though!) and have been working on a new program – “The Almost Zero Dollars Bowling Marketing System”© – which…

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Who Is Your Customer?

people-306822_1280

Lots of proprietors, when asked about their customers will give me answers like this: “Mostly families” “Older league bowlers, some seniors and ladies” “Teens on Friday nights and some twenty somethings on Saturday nights” “Good bowlers, very competitive” “Middle class to lower middle class” “Fairly affluent” “Company parties and fund…

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