Memorial Day came and went and with it the worst month for bowling. Up next is June, the 2nd worst month for bowling, but now you have an opportunity to go after the kids and their parents. In many communities, kids will get out of school by mid June. What…
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Recent economic news has not been good. Housing sales have slumped and housing prices are down; some of the steepest declines are in Arizona, Nevada and Florida. Couple that report with the fact that the recent census report indicates consumer spending, in April, slowed to a trickle. Another report indicated…
Here is a way to experience Control versus Surrender. Clench your fist. Make your hand so tight that nothing can slip through into your palm. What would you do if I wanted to put $1,000 into the palm of your hand right now? Would you keep your fist clenched or…
As summer unveils its landscape of green grass, sunny skies and the lure of vacation time, we know that our business cycle is turning down. People just don’t want to be indoors that much. Thus, the market for bowling is diminished, sometimes by as much as 75%, as compared to…
Well, we have almost gotten through May, the trough in the bowling business and we are heading for June; also a bit of a trough, but in June the kids, teens and college students are out of school and its time to make a run at them. If you haven’t…
This is the final installment of our & part series on how to connect locally with your customers. You might want to print all 7 parts out and post them into your marketing planner as “low cost tools to use” to improve revenue. Ask.com How it works: Ask.com’s sponsored advertising…
Here is Part VI of our 7 part series on “Connecting with your customers locally.” Yahoo Local Here’s how it works: Yahoo has three levels of advertising for small-business customers. The lowest–a free listing service–includes up to five category data fields, product descriptions and company contact information. Upgrade to the…
Here is Part V of our seven (7) part series Local.com here’s how it works: Local.com lists businesses by name, address and phone number. It has syndication agreements with search engines like Google and Yahoo! and also partners with other directories like Superpages.com and Yelp to exchange information and customer…
My E Blogger server was down yesterday so I was unable to send our Part IV. But now it is up and running! Today we are going to talk about Citysearch, a great local marketing tool Here’s how it works: Citysearch lists the name, address, phone number, customer reviews and…
Here is Part III of “How to Connect Locally With Your Customers”. Google AdWords: Here’s how it works: Businesses pay to be listed in the “Sponsored Links” column next to the results of a typical Google search. If the searcher clicks on your company’s link, you pay Google an amount…