Why Marketing is Important in Bowling

Why is marketing more important then ever before in the bowling business?

“First of all, we are not in the bowling business anymore, we are in show business. At the recent Bowl Expo, the number of "non bowling and non traditional" suppliers in attendance just knocked me out. Even the traditional vendors spoke in terms of their products offering benefits that would add "fun, excitement and entertainment" to the bowling experience. When you get into the lofty arena of competing for customers' discretionary income every weekend and when the majority of your lineage is no longer league "guaranteed lineage," you better pay a lot more attention to attracting and retaining these customers simply because they have more choices than ever before. In fact, we believe the weekend bowling experience, for many open play customers is their second or third activity of the night. People are simply obsessed with being entertained, relieving stress and having fun. It has almost reached the stage of being an inalienable right as defined by the US Constitution. That's why we started the kaploe marketing group™. We understand the marriage of bowling and entertainment and how bowling proprietors can successfully compete

We understand...how bowling proprietors can successfully compete. .with some of these champagne competitors on a beer budget.”

Is customer service still king?
“No, it is not king. It is emperor and divine ruler. I have just put on a round of customer service seminars for several chains as well as for the Air Force. It is amazing to me how much people are focusing on the customers. We finally get it. Now we have to inspect this every day. Ask customers how we are doing, get their feedback and work hard to make it better each time. This is the execution part of marketing. This is where it all happens. This is where the customer decides to come back again or not. Do we emphasize this? You bet! Not only is it critical to the lifeblood of any business, but it is the muscle and blood that either is in top shape to instill growth values or it’s weak and flabby leading to a similar result.

Get a Kaploe Tune-Up
Automobile owners who want their vehicles to run better and last longer get their cars tuned up. Bowling proprietors who want to improve their business should get a kaploe marketing group™ tune-up. Perhaps you are a former client, or thinking about becoming a client. Give us one day to meet and consult with you and let us show you how we can make your future brighter. Contact one of the kaploe marketing group™ executives listed on the opposite page to arrange a meeting to learn how we can benefit you.
A kaploe tune-up will improve your performance.

E-mail marketing now available
At the click of a mouse, you can reach your customers quickly and affordably every month. Kaploe Marketing is now an agent for MIG E-Mail Relationship Marketing. Call a Kaploe Marketing Group executive listed on page two to learn more about this business building opportunity.

More Great Marketing Articles

““The most important marketer in your company is the man or woman on the loading dock who decides not to drop the damned box in the back of the truck.”
Anonymous

“If you don’t have a dream, how are you going to make a dream come true?” —
Oscar Hammerstein, Composer

“A pat on the back is only a few vertebrae removed from a kick in the pants but is miles ahead in results” — Ella Wheeler Wilcox, U.S. Writer

“Setting goals for your game is an art. The trick is in setting them at the right level, neither too high or too low.”. — Greg Norman, Professional Golfer

Get the latest bowling marketing news and info on the Kaploe Marketing Group. With over 150 clients worldwide there is a lot happening and a lot of cash registers ringing.




			Send us an email or call Kaploe President, Fred Kaplowitz at 212-867-2577




			Find the Kaploe Bowling Marketing expert closest to you.
				Free Marketing Insight Kaploe Marketing Group™ president Fred Kaplowitz was interviewed for a marketing feature In the October 2002 issue of Bowling Center Management. Following are some excerpts which will help you in your business. Read Fred’s complete interview in the October 2002 BCM. Why is marketing more important then ever before in the bowling business? “First of all, we are not in the bowling business anymore, we are in show business. At the recent Bowl Expo, the number of "non bowling and non traditional" suppliers in attendance just knocked me out. Even the traditional vendors spoke in terms of their products offering benefits that would add "fun, excitement and entertainment" to the bowling experience. When you get into the lofty arena of competing for customers' discretionary income every weekend and when the majority of your lineage is no longer league "guaranteed lineage," you better pay a lot more attention to attracting and retaining these customers simply because they have more choices than ever before. In fact, we believe the weekend bowling experience, for many open play customers is their second or third activity of the night. People are simply obsessed with being entertained, relieving stress and having fun. It has almost reached the stage of being an inalienable right as defined by the US Constitution. That's why we started the kaploe marketing group™. We understand the marriage of bowling and entertainment and how bowling proprietors can successfully compete We understand...how bowling proprietors can successfully compete. .with some of these champagne competitors on a beer budget.” Is customer service still king? “No, it is not king. It is emperor and divine ruler. I have just put on a round of customer service seminars for several chains as well as for the Air Force. It is amazing to me how much people are focusing on the customers. We finally get it. Now we have to inspect this every day. Ask customers how we are doing, get their feedback and work hard to make it better each time. This is the execution part of marketing. This is where it all happens. This is where the customer decides to come back again or not. Do we emphasize this? You bet! Not only is it critical to the lifeblood of any business, but it is the muscle and blood that either is in top shape to instill growth values or it’s weak and flabby leading to a similar result. Get a Kaploe Tune-Up Automobile owners who want their vehicles to run better and last longer get their cars tuned up. Bowling proprietors who want to improve their business should get a kaploe marketing group™ tune-up. Perhaps you are a former client, or thinking about becoming a client. Give us one day to meet and consult with you and let us show you how we can make your future brighter. Contact one of the kaploe marketing group™ executives listed on the opposite page to arrange a meeting to learn how we can benefit you. A kaploe tune-up will improve your performance. E-mail marketing now available At the click of a mouse, you can reach your customers quickly and affordably every month. Kaploe Marketing is now an agent for MIG E-Mail Relationship Marketing. Call a Kaploe Marketing Group executive listed on page two to learn more about this business building opportunity. Contact the Kaploe Marketing Representative closest to you More Great Marketing Articles Marketing Secrets that your Competition Doesn't want you to know Marketing Matters - Do Something Different with a Purple Cow ““The most important marketer in your company is the man or woman on the loading dock who decides not to drop the damned box in the back of the truck.” Anonymous “If you don’t have a dream, how are you going to make a dream come true?” — Oscar Hammerstein, Composer “A pat on the back is only a few vertebrae removed from a kick in the pants but is miles ahead in results” — Ella Wheeler Wilcox, U.S. Writer “Setting goals for your game is an art. The trick is in setting them at the right level, neither too high or too low.”. — Greg Norman, Professional Golfer

	Get the latest bowling marketing news and info on the Kaploe Marketing Group. With over 150 clients worldwide there is a lot happening and a lot of cash registers ringing.

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