9 Key Marketing Secrets To Build Your Business...continued

#7 You can't get good at getting and keep customers by charging less
As different as that may sound, just because you got a lot of traffic from your low price offer, doesn’t mean you did anything to get customers. All you did was kick up some cash flow…but at what price? It Is Never The Price That Sells, It Is The Offer. In fact, you probably hurt yourself in the long run. Low price position and discounting only work for WalMart. Where is Montgomery Wards? How about Caldor? What about Woolworth? Think K Mart is strong? Sears retail is a deck of cards, waiting to topple! Get the picture? The low price position kills and brings in the wrong customers. Customers who will abuse your staff and drive up your costs. We have seen it before and we can prevent you from making these mistakes. Because it is never the price that sells, it is the offer.

#8 It's always easier to make the second sale than it is to make the first . That’s because your MOST neglected High Probability Target Market is the past and present customer base. You do have a past open play customer base don’t you? These customers would welcome frequent communication and contact (they do not resent it).

#9 Don't drive away from a car rental agency without first checking to make sure the top goes up. Don’t believe anybody who tells you there is “nothing to worry about”. Don’t hire an accountant named “Flash” . Don’t trust your business growth to anyone who is not a professional marketing person and who has not consistently demonstrated the skills in your industry time after time. Call For Our FREE Report NOW!

It’s called “Marketing Bowling In The New Millennium” and it will change the way you look at your bowling center forever. It will also help to make you more money.

And now we are going to make you an offer that we guarantee 100%. Our business is based upon your success. As marketing consultants, we provide time and energy to your center(s) ON A MONTHLY BASIS. If, after you engage our services, and after the first month you are not satisfied, other than our expenses, we will GIVE YOU A 100% REFUND. No questions asked. Don’t Waste Any More Time On Gimmicks That Don’t Work.

To get more information about our services or to get your free report just call any of our trained marketing consultants listed on the following page. But do it now. This is a special offer for Kaploe Marketing web site vistors only... and you won’t want to miss it!

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Price in line with the times
Affluence is growing in the U.S. Presently, 13% of U.S. households have an income of $100,000 or more. Only 5% of the households were in that category 20 years ago. The average household income in the U.S. is $63,411. Make sure your pricing is in line for the New Year.

Expand with family and adult/youth programs
There are 105,480,101 households in the U.S. Families with children under age 18 represent 34,588,368 of those households. Seems like there are golden opportunities for family and adult/youth programs.

Catering to seniors could mean more $$$ in the future?
Seniors (ages 65+) make up 12% of the U.S. population (35 million). By the year 2030, this market segment will make up 20% of the population. Seniors today are better educated, retire earlier and living longer. Seniors are a dynamic growth market for bowling centers.

More Bowling Marketing Nuggets