Catering to seniors could mean more $$$ in the future?
Seniors (ages 65+) make up 12% of the U.S. population
(35 million). By the year 2030, this market segment will make up 20%
of the population. Seniors today are better educated, retire earlier
and living longer. Seniors are a dynamic growth market for bowling centers.
Expand with family and adult/youth programs
There are 105,480,101 households in the U.S. Families
with children under age 18 represent 34,588,368 of those households.
Seems like there are golden opportunities for family and adult/youth
programs.
Over 54 Million people served
According to the Sporting Goods Manufacturers Association,
around 54 million people went bowling last year, ranking at the top
of the recreation charts with fishing. There are plenty of bowling program
opportunities in the marketplace.
More customer prospects than you can shake a stick at!
Where are the customer prospects? The current U.S. population
is over 275 million people, which translates to 214 people per lane.
Around 1.3% of the U.S. population bowls in leagues so that means 98%
of the people don’t! That’s a big pool of customer prospects
for your business.
Don't overlook hispanic population
By 2007, Hispanics will account for $900 billion in spending
power in the
U.S. This will be a 315% increase since 1990. Are you actively promoting
to
this valued demographic?
The numbers
don't lie - Nearly $3 Billion in bowling last year!
Did you know that bowling is the 6th highest participation
sport in the U.S.? Bowling is a $2.8 billion industry which captures
5.6% of the nation’s $500 billion spent each year on recreation.
Over 50 million people bowl each year. Around 3.5 million people are
league members so one of your objectives should be to increase the frequency
and spending of the other 47 million keglers. The dollars are there.
The median household income in the U.S. is slightly over $38,000 and
the average household income is over $67,000.
Spicy food can spice up your business!
People who dine out are demanding more hot and spicy foods —
it’s one of the fastest growth categories in food service. Take
a look at your snack bar/restaurant menu and make sure you are offering
enough hot and spicy items to your customers.
Contact A Kaploe Marketing Group Representative Today, Increase
Your Profits Tomorrow!The Kaploe Marketing Group has representatives
all across North America.
Click here to find the Kaploe representative
closest to you
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