Why not take our cool little quiz about marketing and have some fun. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, and you know how to judge a good marketing program.

SO THIS SHOULD BE PRETTY EASY FOR YOU!
Warning: Based on our email:
Some people are taking this too seriously, but it's only for fun

1. Marketing is Predominantly About:

a. Selling products and services
b. Providing benefits
c. Maximizing profit
d. Increasing market share

2. Market Segmentation is:

a. dividing products into groups
b. dividing competitors into distinct groups
c. dividing markets into distinct buyer groups
d. analyzing consumer behavior

3. Database Marketing is About:

a. The collection, management and implementation of mailing information to open play bowlers to join leagues
b. Collecting kids names so I can mail to increase my birthday parties
c. Matching the right offer to the right market segment based upon purchase history
d. A way to communicate with my customers inexpensively

4. Pricing Open Bowling is:

a. Something we do in September only
b. We change prices at least twice per year, once in the fall or earlier and once around the new year
c. Usually based upon other bowling centers in my market
d. Predominantly based on a per game basis

5. New League Developement at my Center Happens because:

a. We look at the different types of league bowlers and try to match offers to their needs
b. We have a brainstorming session every season (or cycle) and determine what leagues we want to do
c. Based upon what BPAA, Strike Ten introuces
d. Either my employees or myself know leagues from other centers who might be interested in moving

6. I Budget My Advertising Expenditures Based Upon:

a. Percentage of sales
b. Estimated increases based on program development
c. A Flat number
d. My Business volume
e. I don't usually have a budget

7. To Maximize the Impact of a Very Limited Marketing Budget Bowling Center Operators Should Try to Reach The Broadest Number of People?

a. True
b. False

 

8. Bowling Center Operators Should Strive to Have a Different Offer and Message Everyday so Customers Get a Chance to Take Advantage of Different Specials?

a. True
b. False

9. I Have Specific Written Brochures for my Birthday Party Packages which include:

a. Children only
b. Children and teens only
c. Children. teens and adults
d. Children, teens, adults and league bowlers

10. The Most Important Marketing Tool I Have is:

a. My customers
b. My employees
c. My physical plant
d. My programs

Contact Kaploe Group President, Fred Kaplowitz and begin building your business beyond your wildest expectations.

Call 212-867-2577 or email