Fred began his career in bowling with the National Bowling Council after being with Citibank for six years. He has worked extensively in marketing for the industry, including: Brunswick Bowling Products and Bowling Corporation of America (a 63-center nationwide chain) as VP Marketing for both organizations. He also served as Marketing Director for BCA's joint venture in China.

Wanting to fulfill a lifelong dream, he eventually launched The Kaploe Group, a marketing and management consulting agency that coaches, consults, and trains proprietors to operating income.

The Kaploe Group understands the challenges and the ever changing problem solving strategies facing business owners in today’s quickly changing marketplace and economy. We have done this for more than 30 years. always on the cutting edge so you can grow as fast a spossibe.

Whether starting a new business or trying to reinvigorate an existing business, our professional team can provide you with a state-of-the-art marketing and management plan of attack that will lower your risk, make you more money and give you more time to enjoy life. 

As Fred says, "I am blessed to know that my company has helped hundreds of proprietors worldwide reach their goals." 

Why Work with Us?

People work with us because of our experience! And I say this humbly. 

"I don’t think there are many people in marketing in this country who have been in more bowling centers or worked with more proprietors and their staff than we have. Additionally, we have leased, owned, and managed upwards of eight (8) centers around the country."

Our Core Skills

• Determining what your unique challenges are and recommending the most viable strategies and tactics based upon sales, maket and consumer research
• Develping a seasonal marketing plan with you and designated staff complete  with strategies, programs, pricing and other tactics. Providing budgets and timetables 
• Social media content writing to achieve one goal:
• MAKING YOUR BUSINESS MORE PROFITABLE
• Implementing, along with your staff, essential tactics for goal realization
• Training your staff (if needed) on inside and/or outside sales as well as customer satisfaction methods that work
• Montoring and tracking results; making modifications as needed
• Bringing in deliverables at the lowest minimum cost