Welcome to The Kaploe Group
We have assembled some very savvy bowling marketing and management people with years of experience, who have worked for the chains, and individual proprietors in big cities, small cities, urban, suburban and rural areas.
We have also tapped marketing leaders in the entertainment and recreational industries. Each expert is available on a project by project basis.
Advising, consulting and problem solving for bowling proprietors and suppliers nationwide on such key business building issues as:
- Market and strategic planning
- Competitive analysis
- League retention and development
- Open play marketing
- Data base development and usage
- Cosmic bowling re invention
- Birthday party programming for kids, teens and adults
- Corporate programming
- Fundraiser planning and implementation
- Customer service seminars
- Special event programming
- Joint tie in local sales programs
- Creative communication strategies and professional execution of all media forms from flyers to web site marketing
- Media planning, buying and tracking
- Customer demographic research and analysis
- Variable expense reduction
- Inventory control
- Cost of goods controls
- Employee training
- Capital expenditure planning
- Formal budgeting and tracking implementation
