Fred began his career in bowling with the National Bowling Council after being with Citibank for six years. He has worked extensively in marketing for the industry, including: Brunswick Bowling Products and Bowling Corporation of America (a 63-center nationwide chain) as VP Marketing for both organizations. He also served as Marketing Director for BCA's joint venture in China.

Wanting to fulfill a lifelong dream, he eventually launched The Kaploe Group, a marketing and management consulting agency that coaches, consults, and trains proprietors to operating income.

The Kaploe Group understands the challenges facing business owners in today’s quickly changing marketplace and economy. For almost 30 years, the Kaploe Group has served the needs of hundreds of proprietors, domestically and internationally, by providing cutting edge, professional marketing and management services to individual proprietors, multi-unit operators, national and local BPAA associations, as well as manufacturers and distributors.

Whether starting a new business or trying to reinvigorate an existing business, our professional team can provide you with a state-of-the-art marketing and management plan of attack that will lower your risk, make you more money and give you more time to enjoy life. 

As Fred says, "I am blessed to know that my company has helped hundreds of proprietors worldwide reach their goals." 

Why Work with Us?

People work with us because of our experience! And I say this humbly. 

"I don’t think there are many people in marketing in this country who have been in more bowling centers or worked with more proprietors and their staff than we have. Additionally, we have leased, owned, and managed upwards of eight (8) centers around the country."

Our Core Skills

•  My core skill set has always been market research and consumer behavior analysis. 
• Suppose a proprietor plans to invest hundreds of thousands or even millions of dollars. In that case, they need to understand the market from a consumer background point of view and what kinds of experiences they want. 
• It’s not just about the new attractions. In today’s world, it’s about how well the new interests and venues create a unique consumer experience that exceeds a guest's expectations. 
• More importantly, it is about customer data and how EFFICIENTLY and EXPERTLY you use it.
•  We understand the business because we have been in the trenches and have been where YOU are and understand YOUR challenges.