The Kaploe Group

Welcome to The Kaploe Group

We have assembled some very savvy bowling marketing and management people with years of experience, who have worked for the chains, and individual proprietors in big cities, small cities, urban, suburban and rural areas.

We have also tapped marketing leaders in the entertainment and recreational industries. Each expert is available on a project by project basis.

Advising, consulting and problem solving for bowling proprietors and suppliers nationwide on such key business building issues as:

Market and strategic planning
Competitive analysis
League retention and development
Open play marketing
Data base development and usage
Cosmic bowling re invention
Birthday party programming for kids, teens and adults
Corporate programming
Fundraiser planning and implementation
Customer service seminars
Special event programming
Joint tie in local sales programs
Creative communication strategies and professional execution of all media forms from flyers to web site marketing
Media planning, buying and tracking
Customer demographic research and analysis
Variable expense reduction
Inventory control
Cost of goods controls
Employee training
Capital expenditure planning
Formal budgeting and tracking implementation

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Testimonials

It’s about the ‘process’. All of us are capable of identifying opportunities, coming up with creative ideas and developing action plans, but most of us lack the discipline to address this monthly or quarterly. The Kaploe Group provides a turnkey service, a structured process tailored to their client’ needs. In our case, we schedule a staff meeting with Kaploe 2-3 months prior to the next trimester. Five to six hours later we have our marketing plan outlined for execution.

Frank Ruggerie, Colerain Bowl (36 lanes) OH